Showcase - Events

More examples of our innovation in event management:

* A Fashion Play - Gala promotion for an establishment under new ownership

The gala promotion concept for the previous owner was expensive with elaborate sets, exotic food and beverages. The new owner wanted a promotion but with a substantially reduced budget.

Still expecting the same type of audience - and with a reputation to follow - we needed to re-theme the event.

Warner Brothers had just opened on the Gold Coast and was also on the lookout for additional promotional activities.

We approached Warner Brothers to do a joint venture and came up with a movie set and the concept of going to a movie theatre.

Naturally one expects popcorn, soft drinks and sweets at the theatre so the fine food and champagne were no longer relevant.

Our styling team spent days in Warner Brothers props and wardrobe department filling the show with amazing items, reducing the need for extravagant lighting rigs.

Needless to say, the show was a great success.

* Girls on Film - Shopping centre parade, low budget, small space, wanting something new and innovative

The staging set was a large camera with the compere sitting on top.

For every change of store or designer, the compere would push the button, the flash would go off and the models would walk out of the "lens".

All messy leads, sound and lighting equipment and operators were built into or within the camera. Props were made out of discarded film.

The set was inexpensive, innovative. It not only inspired various recording artists to use similar props for their video clips but the set was purchased as an art form by a gallery.

* Hitting the youth market sales through visual merchandising

A survey by an Australian teen magazine suggested a teenager spends about $65 a week on fashion and music.

We designed innovative teen fashion and music shows in conjunction with Festival Records to tour shopping centres nationally.

This led to a huge increase in teen product sales Australia wide. The promotion and concept was recognised internationally with a finals placement in the international Maxi Awards in the US for "outstanding innovative sales for visual merchandising".

* Innovative marketing of a destination

Selling the destination of Canberra on an international level required a great deal of innovation to compete with some of Australia's larger cities and tourist attractions.

Our innovation lay in presenting the environmental attributes of the city - no pollution, wide-open spaces.

Mud maps and four-wheel drives into the Brindabella Mountains surrounding Canberra complete with an Aussie bush guide and billy tea and damper.

We took this theme internationally achieving great success with industrial corporations and organisations wanting to promote the fact they were environmentally friendly.

* Raising awareness for a needy cause

One such idea was in collaboration with the Tie Rack chain of stores. Instead of promoting the chain in a fashion gala - such as the use of scarves and ties in a fashion parade - we decided to use the store's fabulous sarongs.

Moments after this we came across a small Ethiopian child, Tigist, who had only just arrived in Australia. She had been living in a small village with her grandmother awaiting passage into Australia.

Her first night out was to perform in a gala fashion parade for 800 people at the Albert Hall.

Tigist's mother had rounded up several other Ethiopian children all dressed in the Tie Rack sarongs, with turbans and braids in their hair.

The children performed the finale of the fashion launch to emotive African music.

We sold a lot of merchandise that evening but also raised awareness of community and international issues.

Tigist is now studying at university and is a councellor for other Ethiopian children now being adopted into Australia. She hopes to become a doctor or psychiatrist and take many trips back to her homeland to help her people.

Read our testimonials or contact us now to discuss your needs.